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AI web platform · 2026
AI web platform · 2026 Puntaroo
Puntaroo is a live, subscription web platform that publishes algorithmic predictions for every thoroughbred race run in Australia — and validates each pick against real-time Betfair market odds. We designed and built the whole thing end to end.
The challenge
Punters are rightly sceptical of paid tipsters. The site had to earn trust on the first visit: prove a transparent, publicly auditable track record, give real value for free, and only then ask for a subscription — all in a fast, polished experience that works on a phone at the track.
What we did
- Designed a clean, dark "digital paddock" interface with a clear free-vs-Pro story, so visitors can see yesterday's results and a 30-day track record before paying anything.
- Built the front end in React + TypeScript (Vite), with date-aware access rules — past results stay public while today's picks are Pro-only.
- Wired up Stripe subscriptions with Firebase Auth and Firestore, enforcing the paywall server-side with security rules, not just in the UI.
- Connected a data pipeline (Cloud Functions + BigQuery) and the live Betfair API to compare every pick against the real market in real time.
The result
- A production platform live at puntaroo.com.au, processing every Australian race, every day.
- Transparent, publicly auditable results that build trust before the ask.
- Subscriptions, authentication, data and hosting all running on Google Cloud — built and maintained solo.
Our role
Design, front-end, back-end, payments and infrastructure — everything.
Want something like this for your business?
Yours will be simpler — and just as carefully built. Let's start with a free sample.
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